Over the last few years actors, musicians, astronauts and even US presidents have tapped into the enormous audience of social news website Reddit through one of the site’s famous online Q&A sessions known as an AMA (‘Ask Me Anything’). But the AMA is not just the preserve of the Obamas and Snoop Doggs of the world. Despite only occasionally submitting content to the site, the Faculty website received nearly ten times the amount of traffic from Reddit compared to its referrals from Twitter. Reddit offers a significant platform for social scientists to disseminate work and engage. Alastair McCloskey from the University of Sheffield shares his experience using Reddit to engage wider audiences with research. Reddit is a social news website that has become a major driver of traffic to blog posts, videos, images and news articles.
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